If you’re a realtor, you may think that it’s a waste of money to hire a professional photographer. After all, you have the iPhone 6s plus and it’s awesome. Although it’s true that most new smart phones have awesome cameras, it doesn’t mean you’re going to have awesome pictures.
Remember, when you’re selling real estate, you’re not just selling a building with doors and windows. You’re selling a dream. A dream of what life could be like in this beautiful home. But if you’re pictures don’t paint a nice dream, then you’re making it more difficult for the buyers to envision their dream.
Below are a few photos of a house that were taken by a realtor. Obviously, the house sat on the market for a while and the realtor lost the listing. The owners hired a new realtor and the first thing he did was to call me for help. He said, “We NEED great photos of this house. Come out here ASAP!” I certainly hope you can tell the difference between the professional photos and the iPhone photos. And I certainly hope you can tell which photos will help the house sell quicker.